The LHSAA has partnered with Playfly Esports, an industry-leading advertising and sales platform that connects brands with the esports fans, to become the LHSAA’s new official esports platform. The LHSAA and Playfly Esports will be able to help increase esports participation among the association’s member schools. Member schools and their teams are able to compete in multiple popular game titles such as Rocket League, Overwatch 2, and more.